AI Awareness Campaign

As the use of A.I. tools in our daily lives continues to surge, we were commissioned to develop an awareness campaign highlighting the potential negative impacts on students who use these tools. Our team created a motion graphic that mimicked the popular tool Chat GPT, but with a more personalized, human touch to the conversation. The final product was well-received, leading Glasgow Caledonian University to adopt the campaign and roll it out across their Glasgow campus, promoting awareness and sparking conversations on this critical issue.